The Game is going green as the brand ambassador for a new cannabis line. The rapper (real name Jayceon Taylor) has partnered with G FarmaBrands, a California-based company that specializes in marijuana-based products for medical and “adult use,” to launch “G Stiks” and “G Drinks,” which will be available throughout California and Washington state.
“As an award-winning recording artist, star and icon, The Game embodies the true spirit of the marijuana culture,” said Ata Gonzalez, founder of G FarmaBrands, in a press release sent to Billboard. “He understands the plant and is a firm believer in us as a company and our dedication to setting the industry standard through quality and innovation.”
The new G Drinks line will feature lemonade beverages in flavors of original, pink and strawberry, infused with the company’s Liquid Gold cannabis oil. The G Stiks, cone-shaped cannabis cigarettes, are currently available in six different blends. Both products are crafted to match The Game’s personal tastes
“These guys are the pioneers of innovation in the cannabis industry,” said The Game of G FarmaBrands (which currently servesmore than 700 dispensaries in California) in a statement. “I’m excited to help raise awareness for G Stiks and G Drinks in all territories that we are available.”
The Game is also set to perform at the 2016 U.S Cannabis Cup and Carnival in San Bernardino, California, later this month.